First-Visit Follow-Up

Most new guests who don't come back simply never got a nudge. The First-Visit Follow-Up sends one friendly email a week or so after someone's first class, pointing them to the next session of the class they tried.

Who Receives It

A guest gets the follow-up only when all of these are true:

1. It's been 7–10 days since their first class at your studio
2. They were checked in to that class (no-shows don't get it)
3. They haven't booked anything else -- including future classes
4. They opted in to emails from your studio when they booked
5. They've never received a follow-up from your studio before

Each guest receives it at most once, ever.

What It Says

There's no discount or offer. The email:

• Thanks them by first name for coming to the class they attended
• Shows the next session of that class in the same time slot (for example, if they came on a Tuesday at 6 PM, it shows next Tuesday at 6 PM) and the instructor, when that session has space
• Links to that class's booking page
• Includes an Unsubscribe link, which stops all marketing email from your studio for that guest

Turning It On

1. Go to Settings > Notifications
2. Under Guest Follow-Up, toggle First-Visit Follow-Up on

Changes save automatically. Turn it off at any time; emails stop the next day.

Editing the Wording

Go to Settings > Emails and choose First-Visit Follow-Up to preview the email and change the greeting, add a personal note, or change the button text. You can also change the subject line.

Timing

The follow-up is checked once a day in the morning (US time). A guest becomes eligible on day 7 after their first class and stays eligible through day 10, so a short delay in delivery never causes a missed or duplicate email.

Need Help?

Contact support@studiobase.org with questions about guest follow-ups.